Welcome to The Dispatch
Where modern strategy meets the AI transformation challenge
You've found your way to the inaugural issue of The Dispatch.
We created this newsletter for founders, operators, and strategic leaders navigating the messy reality of AI transformation. If you're trying to build something meaningful in a world of rapidly shifting capabilities and endless hype, you're in the right place.
What follows isn't a manifesto—it's an invitation to join us in exploring the gap between AI's technical possibilities and practical strategic execution. A space where we can share insights that don't fit neatly into 280 characters or generic consulting decks.
Why This, Why Now
The Dispatch emerges from a specific frustration: watching brilliant companies fumble their way through AI transformation without a playbook.
After years of helping founders and operators navigate the shifting terrain of go-to-market strategy, we've noticed a pattern. As AI capabilities move from theoretical to practical, the gap between technical possibility and strategic execution grows wider by the day.
Most consulting approaches still treat AI as a feature to add rather than a fundamental shift in how value is created and delivered. Conventional strategy frameworks fall short. Traditional partnership playbooks miss the mark.
So we're starting The Dispatch to share the frameworks, models, and strategic approaches we're developing at UNIT9 Collective. Consider it field notes from the front lines of AI-native strategy.
What to Expect
This won't be another AI hype newsletter. No breathless coverage of the latest model releases or funding rounds. No generic "embrace AI or perish" platitudes.
Instead, expect specific, actionable frameworks for navigating the strategic challenges of AI transformation – with a particular focus on how partnerships and ecosystem positioning create leverage in an AI-native world.
The Dispatch will arrive in your inbox twice monthly. Free subscribers receive the main editions. When we eventually launch paid subscriptions ($9/month), subscribers will also get access to:
Strategy template library
Monthly office hours
Private Slack community
In our upcoming issues, we'll explore critical topics like:
The Partnership Gap in AI-Native Strategy
Ecosystem Orchestration Models for Modern Companies
Visual Strategy Systems That Actually Drive Execution
Fractional Leadership in an AI-Accelerated Market
We're excited to build this community with you – one focused on practical strategy for a rapidly transforming landscape.
Until next time,
Gillian & Brynna
UNIT9 Collective
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The Dispatch is published by UNIT9 Collective, a boutique consulting firm helping founders and operators navigate transformation in an AI-native world. We're like consultants, but we actually build things and speak in complete sentences.