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The Partnership Lifecycle: Sign, Launch, Grow, Plateau—Then What?
Picture this: Your VP of Business Development just announced a "strategic partnership" with a Fortune 500 company.
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Gillian James
The Future of Partnerships: Lean, AI-Powered, and Actually Measurable
Not too long ago, we posted a hot take on LinkedIn that partnerships teams shouldn't be headcount-heavy, but rather "lean, strategic, and AI-powered…
 • 
Gillian James
 and 
Brynna Evans
In the Age of AI, Every Partnership Becomes a Data Deal
If you're building partnerships in 2025 and you're not thinking about data—you're not really doing partnerships.
 • 
Gillian James
AI Is Eating Your Go-to-Market Strategy for Breakfast
If your go-to-market strategy isn’t AI-native yet, you're not just behind—you’re invisible to the customers AI already understands better than you do.
 • 
Gillian James
 and 
Brynna Evans
The 80/20 Rule of Partner Impact
How Ecosystem Orchestration Focuses Resources Where They Matter.
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Gillian James
Why Partnerships Matter More Than Ever in an AI-First World
The irony of AI is that it's making the human part of business even more valuable (at least for now).
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Gillian James
The Great SaaS Partner Disruption Has Arrived
AI isn't just changing software—it's blowing up the partnership playbook.
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Gillian James
The Dispatch
The Dispatch
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