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The Tomorrow Bets Worth Making: How to Spot and Prioritize Partnership Opportunities That Don’t Exist Yet
A practical framework for identifying and ranking the “Track 2” partnerships that could define your next growth phase
 • 
Gillian James
The Two-Speed Mindset: Win Partnership Revenue Today and Build Market Leadership for Tomorrow
Why the best partnership leaders never choose between immediate wins and long-term bets
 • 
Gillian James
The Funnel Isn’t Dead — It’s Now Shared
How AI-Powered Partnerships Stitch the Splintered Funnel Back Together
 • 
Gillian James
The Partnership Lifecycle: Sign, Launch, Grow, Plateau—Then What?
Picture this: Your VP of Business Development just announced a "strategic partnership" with a Fortune 500 company.
 • 
Gillian James
The Future of Partnerships: Lean, AI-Powered, and Actually Measurable
Not too long ago, we posted a hot take on LinkedIn that partnerships teams shouldn't be headcount-heavy, but rather "lean, strategic, and AI-powered…
 • 
Gillian James
 and 
Brynna Evans
In the Age of AI, Every Partnership Becomes a Data Deal
If you're building partnerships in 2025 and you're not thinking about data—you're not really doing partnerships.
 • 
Gillian James
AI Is Eating Your Go-to-Market Strategy for Breakfast
If your go-to-market strategy isn’t AI-native yet, you're not just behind—you’re invisible to the customers AI already understands better than you do.
 • 
Gillian James
 and 
Brynna Evans
The Dispatch
The Dispatch
A monthly drop from the edge of strategy, technology, and culture from UNIT9.

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